11.4.5 Supply chain management policies

The research results showed that almost all companies have ' supply chain policies' concerning the environment. However, only a few companies have indicated that particular measures have been taken regarding water use. Among those, Heineken represents a pertinent example, stating that it has implemented a common core programme which runs throughout its Supply Chain 'Aware of Water'. The programme focuses on all aspects of water consumption, management and treatment and requires all breweries and production units to set local targets for water consumption. These targets must reflect their efforts in the gradual reduction of water consumption with a three-year horizon (Heineken, 2007). In addition, throughout the supply chain, Heineken has put in place a dedicated knowledge management system, which facilitates the exchange of best practices (Heineken, 2007). Heineken's Sustainability Reports are compiled using information generated through its environmental and social data systems.