The EU VAT Treatment of Vouchers in the Context of Promotional Activities
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The EU VAT Treatment of Vouchers (FM nr. 157) 2019/7.6:7.6 Deduction of VAT in barter transactions
The EU VAT Treatment of Vouchers (FM nr. 157) 2019/7.6
7.6 Deduction of VAT in barter transactions
Documentgegevens:
Dr. J.B.O. Bijl, datum 01-05-2019
- Datum
01-05-2019
- Auteur
Dr. J.B.O. Bijl
- JCDI
JCDI:ADS599455:1
- Vakgebied(en)
Omzetbelasting / Levering van goederen en diensten
Omzetbelasting / Bijzondere OB-regelingen
Omzetbelasting / Vergoeding
Toon alle voetnoten
Voetnoten
Voetnoten
This can be different when the purchase is (also) used by the taxable business for VAT exempt activities or activities that are considered non-economic activities.
See Articles 167-168 of the EU VAT Directive.
See Articles 168 and 185 of the EU VAT Directive.
The rationale is to avoid distortion of competition, see Article 27 of the EU VAT Directive.
Article 18(a) of the EU VAT Directive.
Article 27 of the EU VAT Directive.
Deze functie is alleen te gebruiken als je bent ingelogd.
In a barter transaction between two taxable persons, as in any taxable transaction, payments are made for purchasing goods or services. The taxable business purchasing goods or services for its taxed business activities will be allowed to deduct the input VAT included in the payment for those purchases.1,2 The amount of the VAT deduction is the actual VAT amount paid.3 I have not found any CJEU case law on determining the deductible VAT amount in barter transactions, but because the CJEU considers the supply to also be a payment, I assume that under the current rules based on CJEU case law, the deductible VAT amount is based on the value of the supply.
As I mentioned before, from a VAT perspective, barter transactions are two supplies that are each made for (the same) consideration, where the consideration is (implicitly) settled between the suppliers. My suggested solutions for determining the taxable amount, i.e. to either agree on a price or to let the price be equal to the ‘open market value’ of the supply. In either case, the suppliers (who are also the purchasers) know the agreed price in money (which they have (implicitly) settled) and therefore they can easily calculate the amount of deductible VAT that is included in that amount.
From a VAT deduction perspective, it is also relevant to ensure avoiding distortion of competition when parties to a barter transaction do not have the right to full VAT deduction. By bartering, a risk exists that such parties could obtain goods of a higher value than the ones bartered at no additional VAT cost. Under the current rules, this can only be avoided if the barter is treated as two separate supplies (as I will demonstrate in the example below), because if the input VAT amount would be based on the cost of the good supplied (as seems to be suggested in CJEU case law), the VAT cost (the amount of non-deductible VAT) would not reflect the VAT that should be levied on the actual value of the consumption (as I will demonstrate in the example below).
Currently, the EU VAT rules do not contain a rule like that for avoiding distortion of competition. However, assuming that the suggested rules for determining the taxable amount for barter transactions as described were to be implemented, distortion would also be avoided because the amount of (non-)deductible VAT would be based on the suggested taxable amount. I refer to the examples below.
It is relevant that the taxable amount, and therefore the amount of deductible VAT, is the same for both parties involved. I will demonstrate this with an example.
Example 1
Company A and Company B can both fully deduct input VAT.
Company A owns a good (A), which it wants to swap for another good (B), owned by Company B. The costs of Good A (excluding VAT) is 100. The cost of Good B is 150 (excluding VAT). The standard VAT rate, applicable to both supplies of goods, is 20%.
No cash payments will be made between Company A and Company B. Based on the above, Company A will have to remit VAT to the amount of 10 to the Tax Authorities, whereas Company B will have a VAT claim to the same amount. By bartering, the VAT positions of both companies towards the Tax Authorities change.
Under the current rules based on CJEU case law, if neither business advertises or agrees on a specific price or value for its supply, but just ‘trade’ the goods, Company A will have to remit a VAT amount of 20 to the Tax Authorities (20% of 100). Under the relevant VAT rules, Company B will have to issue an invoice for its supply, which Company A needs to be allowed VAT deduction (see Article 178(a) of the EU VAT Directive). That invoice will mention the taxable amount regarding the supply made by Company B, i.e. 150, and a VAT amount of 30 (20% of 150). Company A will be able to deduct that VAT amount of 30 from the VAT amount payable of 20, leaving an amount of 10 to be claimed from the Tax Authorities, assuming that the transaction values are settled by offsetting the amounts due with each other. The opposite applies to Company B, who will offset a VAT amount payable of 30 with a deductible amount of 20. The total net result for the tax authorities is zero.
If the businesses were to use the same taxable amount, say 125 (100 + 150 / 2), neither Company A nor Company B would have any amounts claimable or payable from or to the Tax Authorities. This in my view better reflects the economic reality of the transaction, where neither business makes a payment because it is assumed that under the barter transaction, equal values are traded.
Example 2
In the same example, if Company A would only have a general VAT deduction right of 50%, this would have the following effect:
Company A would have purchased good (A) for 120 and would have been able to deduct 50% of the input VAT amount of 20, i.e. 10. The VAT cost of this good (A) would be 10.
Subsequently, because good (A) would be use good (A) for a fully taxed supply (the supply to Company B), Company A would be able to deduct the remaining non-deducted VAT in full. Assuming that good (A) would not have been used for business purposes yet, the VAT cost of good (A) would then come to 0.
As a result of the barter with Company B (the swap of good (A) for good (B)), Company A would be in the possession of a new good (good (B)) with a value of 150 (excluding VAT) without having to make an additional payment. If Company A would have sold goods (A) for cash and would have purchased good (B) for cash as well, Company A would have had to pay 180 to Company B (150 + 20% VAT). Of the 30 VAT, 15 would have been deductible. The VAT cost of good (B) would have been 15, making the total cost of good (B) for Company A 165 (150 + 15).
However, Company A did not pay 150 (excluding VAT) for good (B), it bartered it for good (A) with no additional payment. Through its own ‘inner workings’, using its business skills, negotiating skills and power of persuasion, it was able to obtain a good (good (B)) with a higher value than good (A) at no additional cost. However, through this business transaction, value was added, and Company B, by performing this business transaction, was able to obtain or purchase more (good (B)) than it originally had (good (A)). The total cost of good (B) for Company A is 110 (including 10 non-deductible VAT) (and not 165).
In my view, this transaction (obtaining a business asset without a VAT cost by a business that cannot fully deduct VAT) should be subject to VAT under the same rationale4 that ensures taxation of the application by a taxable person for the purposes of his business of goods produced, constructed, extracted, processed, purchased or imported in the course of such business, where the VAT on such goods, had they been acquired from another taxable person, would not be wholly deductible5 and the supply by a taxable person of a service for the purposes of his business, where the VAT on such a service, were it supplied by another taxable person, would not be wholly deductible.6
Because, in the example, Company A and Company B barter the relevant goods without additional payment, economic reality would allow the assumption that both companies consider the transaction to be of (at least) the same value. Applying my suggestion to set the agreed amount ‘in the middle’ of the values of each good, the taxable amount for each supply would be 125 (excluding VAT). For Company A, this would mean that a VAT amount of 25 (20% of 125) would be due on the supply of good (A) to Company B, and that Company A would be able to deduct 50% of the VAT paid on the purchase of good (B), i.e. 12.5 (50% of 25). This would bring the total cost for Company A of good (B) to 112.5. This is 2.5 higher than the (original) cost of good (A), which I – as explained – consider justified under the working of the relevant VAT principles. In pictures:
Original purchase:
Barter as two separate transactions:
Barter using the ‘average’ cost as taxable amount and for VAT deduction: