2.10.1 A change in attitude

CSR requires a change in attitude and awareness among employees: they now have to carefully assess environmental and social aspects when taking decisions on behalf of the company. In so doing long-term perspectives must prevail over short-term ones.

Corporate governance also requires a change in attitude of directors and supervisory boards to be fully committed to a competent and conscientious performance of duties. Shareholders also need to change their attitude and should become actively engaged in a company's policy, while focussing on long-term strategies instead of short-term ones.