12.1.5 Outline of the remainder of the chapter

Section 12.2 will address the first research goal. It will provide an overview of the current market for BES information products by ESG Agencies. Despite observing some movement in this field, the market can be qualified as an immature market. Nine characteristics of the market will be discussed, each of which appears to slow down positive developments in this market. The exposé will point out that these barriers could also be qualified as 'opportunities' for ESG Agencies because they reveal the 'opportunity gap' for new activities and products. Section 12.2 will explore in which way this potential could be realised and will elaborate on two suggestions for collaborative action.

Section 12.3 will concentrate on the second research goal, i.e. the question of how to stimulate collaborative action. The focal point in this section is the workshop organised for the different stakeholders. Firstly, theories and insights from action research science, systems thinking, and change management will be presented in order to sketch the background against which the workshop was designed. Secondly, an impression of the actual workshop will be recorded as well as the concrete output of the workshop. Thirdly, based on the theories, light will be shed on the process that took place. Section 12.3 will address the question of whether the intervention in the market of BES information products can be considered successful and which lessons can be learned for future interventions. Section 12.4 contains an evaluation and some concluding remarks.