2.2.1.3 Running a business: P for Profit

In terms of CSR the letter P for Profit stands for due care for the continuity of the business.

As has been set out above, businesses are expected to assess environmental and social issues in their business operations. However, it should not be forgotten that a business is a form of co-operation usually aimed at making profit. Generally speaking, making a profit also benefits the continuity of a business and so the P for Profit must be included in the decision-making process of a business. CSR is therefore often referred to as Planet, People, Profit', 'PPP policy' or 'Triple P policy'.