3.4.2.2 Respondents

The purpose of the interviews was to capture a plurality of perceptions that were based on an assortment of varied responses.1 Plurality in responses was the reason for selecting interviewees with different roles and responsibilities inside and outside of the examined social enterprises.2 The sample of interviewees comprised respondents with strong and continuous involvement in the affairs of the examined social enterprises, such as founding members, long-term employed staff, experienced directors, and involved stakeholders. Persons occasionally involved or newly introduced into the social enterprises’ operations, such as newly employed staff members and/or new directors or randomly engaged stakeholders, were also interviewed. The interviews involved persons with various demographic characteristics, in terms of age and gender.